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Chewy reaps the rewards as pet spending shifts online: Meanwhile, Petco is hoping a partnership with Uber Eats and a new direction under CEO Joel Anderson will help narrow the gap.

The pet adoption boom went bust: As the number of new pet owners normalizes, Chewy and Petco are looking to healthcare and services to drive growth.

Retailers turn to returnless refunds to cut costs and boost loyalty: Amazon, Walmart, and Chewy are among the companies that rely on flexible returns policies to keep shoppers in the fold.

For small brands like Maev, strictly approaching retail media from a sales perspective isn鈥檛 always the right approach, said Campi鈥攅specially when so many competitors on platforms like Amazon and Chewy are competing for the same keywords. 鈥淲hen we鈥檙e trying to build awareness for the brand, the right metric is probably not the cost-per-subscriber on 颁丑别飞测,鈥� he said.

Nifty gifts: Nift rewards Klarna customers with tailored gift cards that users can redeem at merchants like Chewy, Fabletics, HelloFresh, Laura Geller, NatureMade, Quince, and SiriusXM.

Shoppers are least likely to trade down in the baby, pet care, and beauty categories: On the surface that鈥檚 good news for Chewy and P&G, but consumers are cutting back in other ways.

Inflation has hit pet owners hard: Petco and Chewy recognize that many of their customers are pulling back on discretionary spending, which could hinder growth in fiscal 2023.

Sometimes two is better than one. Especially when trying to capture consumer attention in a world of seemingly endless options. Here are four retail partnerships we think could occur in 2024, ranked from most likely to happen (e.g., Pinterest and Ikea) to least likely (e.g., Chewy and Blue Apron), and why we think they make sense.

Despite bankruptcy rumors, Carvana will be the fastest-growing retail ecommerce company in the US both this year and next year, according to our forecast. In second place this year is Chewy, signaling the strength of category-focused retailers.

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

The heartiest performers鈥擝est Buy, Costco, Chewy, Lowe鈥檚, and Etsy鈥攚ill just hold on to their low-single-digit ecommerce market shares. And others鈥攊ncluding Apple, Target, The Home Depot, and Macy鈥檚鈥攚ill track very slight declines. Temu, TikTok Shop, and Shein are shaking up the agenda.

Ecommerce has become a dominant sales channel in the pet industry, fueled by convenience and a broad range of online offerings. By 2028, nearly half of pet products sales will come from ecommerce.

The company has an average price advantage of 14% over rivals like Target, Best Buy, Chewy, and Nordstrom. Walmart came closest to matching Amazon鈥檚 prices with just a 5% price difference on identical items鈥攁lthough that was slightly higher than last year鈥檚 4% gap.

But pet retailer Chewy will also have a decent showing this year. In 2023, Chewy will be the second fastest growing ecommerce company after Carvana. Its online sales growth of 11.0% year over year in 2023 will exceed the industry average of 10%. But momentum will soon fade after years of strong growth. In 2024, we expect Chewy will see its first year of single-digit sales growth.