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Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.鈥�

Our analysis of the data for Argentina, Chile, and Colombia was written with AI assistance. Chart Overview by Country. Brazil. Mexico. Argentina. Chile. Colombia.

Just last month, it rolled out a slate of trend-forward items like instant mushroom tea and Hatch Chile kettle-style tortilla chips. It also recently launched a limited-time Private Selection Cherry Harvest collection鈥攆eaturing foods, beverages, and flowers inspired by TikTok鈥檚 鈥渃herry red鈥� aesthetic鈥攄emonstrating how private labels can deliver both affordability and cultural relevance.

While nations such as Brazil, Argentina, and Chile received the baseline 10% tariff, others鈥攍ike Guyana (38%), Nicaragua (18%), and Venezuela (15%)鈥攚ere hit harder. Mexico and Canada were excluded from this round but still face existing tariffs on key sectors, including a 25% duty on vehicle imports.

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): This agreement includes Canada and 10 other countries: Australia, Brunei, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam. For Canada, a key benefit is access to the Japanese automotive market for parts and its consumer market for beef and pork exports.

Nike鈥檚 Olympics efforts kicked off in April, with the brand launching new products, hosting in-person events with athletes like Jordan Chiles and Sha鈥機arri Richardson, and debuting a controversial ad campaign.

We previously forecast most Latin American markets to undergo double-digit growth this year, save Chile. However, ongoing macroeconomic challenges and political unrest in countries like Argentina, Colombia, and Peru prompted us to revise our ecommerce growth rates downward.

The survey was conducted in Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Singapore, Spain, South Africa, South Korea, United Arab Emirates (UAE), the UK, and the US, with approximately 1,000 respondents per country.

Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau M茅xico (IAB M茅xico). Interactive Advertising Bureau Per煤 (IAB Per煤). Interactive Advertising Bureau Uruguay (IAB Uruguay). Magazine Luiza. RD Sa煤de. Similarweb. Skift.

Walmart Chile. Walmart de M茅xico y Centroam茅rica (Walmex).

Argentina, Chile, and Peru: Imported goods from these nations have so far remained outside Trump鈥檚 direct tariff crosshairs. However, Argentina鈥檚 importance as a global agricultural exporter, Chile鈥檚 status as the world鈥檚 top exporter of copper, and Peru鈥檚 role as a vital supplier of minerals could invite more scrutiny if the Trump administration expands its protectionist agenda in Latin America.

Double-digit inflation and stagnant economic growth have hit Latin America鈥檚 retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.