Ä¢¹½AV

°ä²¹²Ô²¹»å²¹â€™s click-and-collect buyer growth tops our rankings among the countries we forecast. It’s a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.

In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. Here are three areas retailers should prioritize in 2025, according to industry experts.

Digital grocery sales are growing again across Western Europe as inflation forces higher spending, click and collect gains momentum, and mobile loyalty schemes come to the fore. ​

More than half of Gen Z (54%) and millennials (50%) favor low- or no-contact shopping methods—like buy online, pick up in-store (BOPIS), self-checkout, or fully online purchases, per GoDaddy’s Consumer Pulse survey of 1,500 US shoppers. That compares with just 29% of Gen X and boomers, revealing a clear generational divide in retail preferences.

UK Click-and-Collect Sales. UK Retail Ecommerce Sales, by Product Category.

If delivery costs become too much, many consumers may shift to fulfillment options like buy online, pick up in store (BOPIS)—making seamless mobile experiences even more critical. Marketing takeaway: Optimize apps and mobile sites for ease, speed, and utility. Consider in-app deal alerts, real-time inventory checkers, and digital gift guides.

Omnichannel convenience: Digital sales grew at a mid-single-digit rate, with nearly 80% of those orders fulfilled by stores—reflecting the value of its more than 2,300 locations and its click-and-collect strategy. Strategic expansion: Tractor Supply is expanding its reach. It opened 24 stores in Q2, along with two Petsense by Tractor Supply locations, and plans to open 100 more in 2026.

More consumers will favor delivery over click and collect. With free delivery for a flat monthly fee, memberships like Walmart+ are making delivery more accessible and affordable for digital grocery customers. Uber and DoorDash will be the fastest-growing digital grocery companies in 2025.

Click and collect is also outpacing the wider market as retailers expand availability amid strong demand. Health, personal care, and beauty is the fastest-growing ecommerce category. Overall sales in the category are surging as people continue to prioritize self-care.

To connect the online and in-store experience, retailers can use services like click-and-collect or in-app shopping lists to help consumers move seamlessly between channels. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Boots, Tesco, Sainsbury’s, and Curry’s will all grow faster than Amazon in 2025 as they continue to capitalize on their loyalty programs and omnichannel capabilities, including click and collect.

Not only are Canadians less inclined to visit their southern neighbor for vacations, but they’re also no longer using US border towns as click-and-collect points for ecommerce orders or destinations for cheap gas—which is hurting local businesses that rely on their spending to stay afloat.

More importantly, click-and-collect shoppers are increasingly likely to make add-on purchases when they pick up their orders. Over two-thirds of click and-collect buyers polled in August 2024 reported making an additional purchase either at the register or by shopping in the store. That’s up from 52.7% a year earlier, per surveys by Bizrate Intelligence for Ä¢¹½AV.

Retailers need to offer both delivery and click-and-collect, as nearly half of digital grocery buyers use both services. Section 4: How can retailers respond? Retailers should focus on three key areas. Improve product selection and quality. Optimize mobile app and loyalty experience. Expand fulfillment services.

Over 3 in 10 shoppers research online, but buy in-store, per Ä¢¹½AV and impact.com, making it difficult to track which ads influenced purchase. Newer RMNs like Costco’s have leaned into their in-store ad potential, but ROAS may be difficult to prove in this environment, making advertisers slow to increase spend.

Our research shows that these click-and-collect purchases increasingly bolster physical retail sales: Nearly three-quarters of respondents who used click and collect made an additional purchase when they picked up their orders, per our June 2025 survey. In 2023, that share was about 50%. Cyber Five will regain some momentum in this year’s extended seasonal calendar.

Sales fulfilled via click and collect are growing faster than total ecommerce sales in the UK as cash-strapped consumers avoid delivery costs and retailers race to make their services faster, cheaper, and more efficient.