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Chile, Colombia, and Peru present a mixed economic and advertising outlook. Chile鈥檚 economy has gradually stabilized, but global trade uncertainty and upcoming presidential elections will weigh on near-term investment and growth. In Colombia, strong household consumption and easing inflation will support further economic expansion, despite external trade volatility.

Despite this saturation, Amazon still sees growth potential both abroad鈥攊t recently launched in Colombia鈥攁nd in the US, said Jamil Ghani, worldwide VP of Amazon Prime, at the recent Prime Analyst Day. The retailer sees three demographic groups鈥攔ural shoppers, younger consumers, and lower-income households鈥攁s relatively untapped opportunities in the US, he said.

Countries including Australia, Malaysia, Argentina, and Peru will see declines up to -0.9%, while Indonesia, Colombia, and Taiwan will see more modest shrinkage in active user base. These numbers signal a reversal of past expectations, when Facebook was presumed to still be expanding steadily across middle-income and mobile-first economies.

Prime Day will now span 27 countries, with Ireland and Colombia joining a roster that includes the UK, Germany, Japan, Mexico, and Spain. Beyond Amazon.com, third-party sellers using the Buy with Prime program鈥攕uch as Steve Madden, JLab, and Wyze鈥攚ill feature Prime Day deals directly on their own websites.

Colombia: In January, Trump enacted a 25% to 50% tariff on imports from Colombia after President Gustavo Petro clashed with him over US deportation policies. Both parties reached a deal that temporarily paused the sanctions. Argentina, Chile, and Peru: Imported goods from these nations have so far remained outside Trump鈥檚 direct tariff crosshairs.

Social media adoption in Colombia was nearly universal at 99.5%. This placed Colombia among the highest globally in social media penetration. It was No. 5 globally in social media and messaging consumption at 3:19 daily. Our analysis of the data for Argentina, Chile, and Colombia was written with AI assistance. Chart Overview by Country. Brazil. Mexico. Argentina. Chile. Colombia.

Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau M茅xico (IAB M茅xico). Interactive Advertising Bureau Per煤 (IAB Per煤). Interactive Advertising Bureau Uruguay (IAB Uruguay). Magazine Luiza. RD Sa煤de. Similarweb. Skift.

The news: The combination of better internet services, popular US apps, and international tourism has fostered a dangerous ecosystem for exploitation and trafficking in Colombia. Tech companies' current protective measures are falling short of preventing systematic abuse.

Efforts are underway to regulate social media platforms for minors in Brazil, Colombia, and Venezuela. Each country鈥檚 actions demonstrate the increasing scrutiny social media platforms face as regulators and public opinion converge on the need for stronger protective measures.

According to our inaugural forecast for the subregion, Peru overtook Colombia for the No. 1 spot for the first time in 2020 and will represent 45.0% of the $11.36 billion in online sales in the Andean Community this year. Colombia will follow closely, capturing nearly 40% of online consumer spending there this year, or $4.53 billion (COP 19.600 trillion).

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

Agreements with Colombia and Panama are also in place for select goods. Retailers should look to increase the share of Canadian-made goods on their shelves. This would avoid import tariffs and capitalize on the growing 鈥淏uy Canadian鈥� sentiment. Brands should consider sourcing from Canadian suppliers where possible.