蘑菇AV

The news: In-car voice commerce has the potential to unlock a $35 billion annual opportunity for automakers, according to new research by in-car voice technology provider SoundHound AI. The hands-free tech integrates voice ordering, payments, and navigation directly into vehicles鈥攖ransforming them into mobile commerce hubs that users are already familiar with. Key takeaway: Marketers and advertisers should prepare for a shift in automotive user interface by integrating voice-first campaigns into connected car ecosystems. Opportunities include forging partnerships with automakers and service providers for branded voice experiences, sponsored suggestions, and frictionless ordering while prioritizing transparency to satisfy safety regulators.

Google鈥檚 AI is expanding fast and meeting demand, but users could be wary about data collection in their homes and vehicles.

Android Auto chases connected car gaming, while Apple CarPlay bets on sports content and simplified interfaces. Both present new advertising opportunities.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

In-Jeep ad pop-ups demonstrate how automakers want revenue from connected cars, but aggressive tactics could push drivers to reject paid features altogether

A massive data leak, including German politicians鈥� car locations, amplifies concerns over automakers鈥� ability to secure data in their race for connected car dominance.

There will be 180.9 million connected car drivers in the US by 2028, reaching over 70% of licensed drivers, according to a September 2024 蘑菇AV forecast.

The evolution of connected car technology is driven by consumer expectations for seamless digital experiences. Drivers are willing to pay for advanced connectivity, though significant gaps remain between consumer demands and current capabilities.

On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the 鈥淎merican Dream鈥� costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.

US Connected Car Drivers.

AI and advances in immersive media, connected cars, and sustainability tech made big splashes in 2023, but their impact may be even bigger in 2024.

Integrating voice ordering into apps and partnering with in-car platforms鈥攕uch as Apple鈥檚 CarPlay or Google鈥檚 Android Auto鈥攃ould drive impulse buys and build loyalty.

The push against Chinese and Russian parts for connected vehicles stems from security concerns, and could complicate operations for manufacturers that rely on foreign components.

The number of US connected car drivers will reach about 175 million in 2027, and the systems they use will become more sophisticated as electric vehicles and embedded car operating systems become more common.

However, parts like powertrains, connected car components, airbags, and electrical systems鈥攌ey to EV and hybrid innovation鈥攚ill be taxed at the 25% rate even if they are assembled domestically. Additionally, brands like Mercedes, Porsche, Range Rover, and Ferrari rely on home-country manufacturing, making any prospect of future US production expensive and a challenge to their brand identity.

With some tariffs already in place, others newly announced, and the looming specter of 鈥淟iberation Day,鈥� many shoppers decided to buy in March before potential price hikes kicked in. Car sales hit the gas: Consumers hurried to purchase vehicles ahead of the Trump administration鈥檚 25% tax on imported cars, which took effect on April 3, and before further tariffs on auto parts arrive in May.

Google will have Gemini everywhere鈥�in cars, on wrists, on TVs, and in homes. It will be difficult to beat. Apple has a loyal iPhone and Mac fan base that will give Siri a boost, but that鈥檚 if the company manages to increase its accuracy above the 80% it鈥檚 now sitting at. Meta incorporated AI into Ray-Ban Meta Smart Glasses, which have sold more than 2 million units since their release, per The Verge.

Similar integrations could transform connected TVs (CTVs) and even connected cars. These operating system agents would have an easier time integrating with data and tools鈥攂ut could also face antitrust questions. Voice-activated devices. The hands-free interfaces of car systems and smart speakers make them obvious hosts for voice-activated agents.

The partnership will help them capture more of the growing in-car commerce market, which could reach $600 billion by 2030