Cross-border buyer numbers are rising in Europe as shoppers seek value and variety—but consumer expectations and regulatory changes could challenge future growth.
The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners—Mexico, Canada, and China—according to the US Census Bureau.
Tariffs could make US-made vehicles more expensive than imports: US automakers’ supply chains depend on cross-border trade, and there’s no simple way to untangle those relationships.
Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China’s ecommerce giants eye European expansion, local retailers face a competitive threat—and a substantial opportunity.
It’s China’s cross-border players, however, that are the ones making the biggest mark on ecommerce in the region today. Platforms like Shein and Temu are thriving due to wide product ranges and competitive pricing. Cross-border players rank at the top of mobile app download lists.
The value of the Canadian dollar is also at near-historical lows, suppressing cross-border demand. For Canadian brands and retailers, this will result in greater domestic demand. Will that domestic mindset affect cross-border travel and tourism? Travelers in Canada are changing US travel plans because of the trade war.