Cross-border buyer numbers are rising in Europe as shoppers seek value and variety鈥攂ut consumer expectations and regulatory changes could challenge future growth.
Will cross-border purchasing tank? In all likelihood, yes. Canada ranked No. 2 globally in cross-borderretailecommerce buyer penetration, according to our December 2024 forecasts. More than half (56.1%) of digital buyers were forecast to make transactions outside of the country (mostly the US) in 2025. But tariffs on US consumer goods and services will reduce demand significantly.