Identify four distinct digital economies in Europe, based on digital ad spend and ecommerce maturity. Explore where future digital growth will come from across each of those groups. Analyze the implications for advertisers and retailers. Click below to view our full forecasts featured in this report:. Digital ad spending,by country. Retail and ecommerce sales, by country.
Click here to view our full forecast for digital ad spending penetration by country and region. India will lead in digital ad spending growth for many years to come, but a surprising number of advanced economies are also on the high-growth list.
Impact on Digital Ad Spending. We expect digital ad spend to range from $324 billion to $346 billion in 2025, with a moderate tariffs scenario of $335 billion. The heavy tariffs scenario is a 6.3% reduction versus the limited tariffs scenario (the limited scenario corresponds to our existing forecast).