Identify four distinct digital economies in Europe, based on digital ad spend and ecommerce maturity. Explore where future digital growth will come from across each of those groups. Analyze the implications for advertisers and retailers. Click below to view our full forecasts featured in this report:. Digital ad spending,by country. Retail and ecommerce sales, by country.
Click here to view our full forecast for digital ad spending penetration by country and region. India will lead in digital ad spending growth for many years to come, but a surprising number of advanced economies are also on the high-growth list.