This is the first installment of our 鈥淢别虫颈肠辞 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
This is the first installment of our 鈥淢别虫颈肠辞 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
This is the first installment of our 鈥淢别虫颈肠辞 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
This is the first installment of our annual 鈥淢别虫颈肠辞 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
None but China will likely reach a 50% digital ad spend share for retail media鈥攂ut all will see that share rise going forward. That means retail media ad spending will grow faster than overall digital ad spending in every country we track. Retail media shares in the US, Mexico, and Germany will surpass 20% by 2029.
Retail media ad spending is booming in Latin America. Brazil and Mexico are leading the charge, with Mercado Libre outpacing in-market rivals. Here are the latest trends you need to know.
Digital ad spending growth has also slowed but remains firmly in double-digit territory. Although Mexico will continue to be one of the world鈥檚 fastest-growing digital ad markets this year, it will no longer rank among the top 10.
This is the first installment of our 鈥淢别虫颈肠辞 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.