蘑菇AV

On today鈥檚 podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global Digital Commerce Senior Director, Strategy & Execution, Todd Hassenfelt. Listen everywhere and watch on YouTube and Spotify.

US digital commerce platforms will process $471.37 billion of their own payments by 2026. As a result, they鈥檒l enjoy stronger customer relationships, added revenues, and cross-sell synergy.

Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.

叠谤补锄颈濒鈥檚 digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping 叠谤补锄颈濒鈥檚 commerce landscape in 2025.

To keep pace in a complex landscape and meet increasing demands from advertisers, commerce media players need to invest in fresh channels, tools, and innovation.

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

Travel companies leveraging first-party data to power proprietary ad networks are establishing a presence in the commerce media landscape. Advertisers can enhance their digital strategies by incorporating travel into the commerce media mix.

Digital commerce platforms will process $375.57 billion in customer payments in 2024.

Digital wallets鈥� transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

2024 has been a disruptive year for generative AI (genAI), which transformed from a buzzword into a practical part of marketing workflows, and commerce media as more platforms launch. Meanwhile, advertisers are still figuring out the lifespan of third-party cookies. And connected TV (CTV) advertising got a big boost from Prime Video.

Digital commerce platforms are leaning heavily into payment processing to grow revenues and enhance customer engagement. But it鈥檚 still early innings: They are ripe for payment provider partnerships that can evolve as the platforms grow.

Retailers are prioritizing unified commerce solutions to help gain a complete picture of their business operations鈥攊ncluding consumer behavior. As the tech landscape becomes more complex, key players are emerging across channels.

Unified commerce aims to provide a complete picture of the customer experience across channels. By integrating the underlying tech stack that powers in-store and online operations, retailers can compile comprehensive and accurate shopper data that can be applied to a variety of revenue-boosting use cases, including personalization, loyalty programs, and the development of AI tools.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.