The news: As the 2025 economy tightens under the pressure of tariffs, AI disruption, and shifting global trade policy, brands are embracing adaptability. Retail growth forecasts have been slashed, inflation-wary consumers are scaling back, and even luxury sentiment is weakening.
Our take: Resilient brands are leaning into agile planning, reallocating media spend to ROI-focused channels like search and digital out-of-home, and anchoring value in trust and quality—not just price. As emotional volatility shapes consumer decisions, marketers who show relevance and reassurance will lead. The brands that win won’t wait for stability—they’ll build strategies that succeed amid constant change.
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| Jun 27, 2025
OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.
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| Mar 21, 2025
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T-Mobile sees a $600 million opportunity in Digital OOH: The mobile provider will acquire Vistar Media in a deal hinting at the format’s future.
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| Jan 13, 2025
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| Jan 18, 2024
“We’re trying to focus on DOOH (digital out-of-home), podcasting, and digital audio,” agreed Jason Adamski, director of IAB's media center. Meanwhile, commerce media advertisers are doubling down on streaming as they lean into the interconnection between retail and CTV, according to Shapo. Partnerships between these channels is welcome news for retailers.
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| Jun 25, 2025
Digital out-of-home (DOOH) advertising and TV spots are new ways to engage with B2B decision-makers. Some brands are making bold moves—even Super Bowl advertising. The crowded digital market has pushed brands to make bold, creative moves that establish credibility and build emotional connections.
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| Mar 14, 2025
Digital ad spending in Australia is led by digital out-of-home. Overall digital ad spending in Australia will reach $11.33 billion in 2025, up 6.3% compared with total media’s 4.3%. Digital out-of-home (DOOH) will make up 72.3% of the country’s outdoor ad market in 2025.
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| Apr 21, 2025
One area of digital advertising where the influence of in-store retail media is most keenly felt, however, is in digital out-of-home (DOOH), where in-store retail media ad spending is set to make up about one-fifth of total ad spending by 2027. Over the next four years, in-store retail media ad spending will make up 55.9% of total DOOH growth.
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| May 13, 2025
The UK is a market leader in digital out-of-home (DOOH) placements. This year, almost 70% of total out-of-home (OOH) spend in the UK will be DOOH versus just 36.1% in the US. The in-store element of RMN advertising is thus similarly further along in its maturity. Retail media has paved the way for commerce media to begin to take hold.
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| May 22, 2025
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| Nov 1, 2024
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Meanwhile, Infillion is expanding into premium media channels like connected TV (CTV) and digital out-of-home, and developing shoppable media formats and AI-powered forecasting tools. Watch the full session. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.
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| May 19, 2025
Between the TTD-Sincera deal and T-Mobile announcing plans to acquire digital out-of-home (DOOH) SSP Vistar Media, it’s already off to a hot start. Deal volume will likely accelerate as the year goes on. There are two potential tailwinds to consolidation:. There could be a more favorable dealmaking environment under the new Trump administration.
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| Feb 12, 2025
Acqui-hiring established digital out-of-home (DOOH) and privacy-first ad tech firms bolsters T-Mobile’s capabilities, but integrating the new technologies and services could be a hurdle. Vistar Media’s technology gives T-Mobile access to over 1.1 million digital screens in locations including concert halls, offices, and airports.
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| Mar 6, 2025
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| Aug 3, 2023