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Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.

The trend: In the wake of the US closing the de minimis loophole, several large Chinese ecommerce and logistics firms have been investing in European warehouses to offset US losses, per Bloomberg. Our take: The days of rapid growth for Chinese ecommerce companies may be over. Europe might soften the blow from US losses, but it is unlikely to replace them—especially given the weak economic outlooks in France and Germany.

TikTok Shop expands in Europe as US fate remains uncertain: Launch in France, Germany, and Italy underscores push for growth amid pressure to boost sales.

Retail media ad spending in France, Germany, and the UK continues to rise, outpacing all other ad formats. The space is developing rapidly despite fragmentation and a lack of standards.

France’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Retail continues to lead digital ad spending in France, though its share is diminishing as other sectors gain momentum. Overall, digital ad spending is seeing strong growth, driven by an improving economy and increasing investments across industries.

K-beauty demand is soaring: South Korea outpaced France as the top source of US cosmetics imports in 2024.

through retail media networks that may not appear on ecommerce sites or apps.

What retail and ecommerce categories are most exposed to current and proposed tariffs? Most retail sectors will be affected by increased tariffs, but some are more exposed than others, including the following:. Apparel and fashion. In 2024, the EU exported over €5.0 billion ($5.41 billion) worth of apparel and accessories to the US.