Consolidation in marketing solutions: Validity is merging tools like BriteVerify and Everest with Litmus鈥� testing and personalization features to offer marketers a one-stop shop鈥攆rom email list validation to post-send analytics. Adding Litmus gives Validity an email platform with proven testing and personalization features.
69% of consumers worldwide say email is their preferred communication channel with brands, according to a June 2024 survey from Emarsys. Email was followed by SMS/MMS, at 53%.
While email is an efficient and personalized channel for brands to reach consumers鈥�7 in 10 consumers worldwide prefer email from brands over channels like direct mail and SMS鈥攖he use of AI within these platforms will make it harder for brands to dodge the spam filter. Our forecasts predict that email users in the US will steadily increase until 2027, making the channel even more crucial for marketers.
Tailored emails drive engagement: Industry KPI data shows that journey-, behavior-, and attribute-based personalization vastly outperform generic emails.