蘑菇AV

The news: With scams on the rise, advertisers and brands need to be thoughtful with their communications to keep it out of junk folders. 96% of US adults get at least one scam email, phone call, or text message each week, per CNET. Our take: To stop volume fatigue, brands should avoid inundating 耻蝉别谤蝉鈥� phones and inboxes with constant messaging. Social media could offer a less-saturated space where short-form content can exemplify brand personality and where users are more likely to expect engagement.

Consumers prefer email, but low-quality lists and lack of verification are keeping campaigns out of inboxes and risking ISP blacklisting.

The deal promises smoother campaigns, but longtime Litmus users may not welcome the growing pains of martech consolidation

Email engagement on the rise: Industry KPIs show improvement in core metrics, but brands need to prevent user fatigue.

While email is an efficient and personalized channel for brands to reach consumers鈥�7 in 10 consumers worldwide prefer email from brands over channels like direct mail and SMS鈥攖he use of AI within these platforms will make it harder for brands to dodge the spam filter. Our forecasts predict that email users in the US will steadily increase until 2027, making the channel even more crucial for marketers.

On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.

Echo users can no longer block voice data sharing as Amazon quietly makes off-device processing mandatory to train Alexa+.

搁别迟补颈濒别谤蝉鈥� email sends were up 8% YoY, and mobile messages jumped 17% YoY on Saturday and Sunday, per Salesforce. That flood of messages made it difficult for any one retailer to capture shoppers鈥� attention. There were ample deals to be had on Cyber Monday. The average discount rate in the US ticked up to 28% from 27% last year, per Salesforce.

AI usage booms among Gen Z, while customizable tools like Claude and on-device models from Adobe point to interest in tailored, privacy-focused solutions.

Klaviyo's IPO shines a spotlight on email marketing's vast reach: AI and personalization emerge as key strategies for brand engagement.

New Character AI feature offers opt-in parental reports: While better than nothing, teen users still control visibility鈥攈ighlighting fragmented safety standards across AI chatbots.

LinkedIn proves the newsletter isn鈥檛 dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.