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Email engagement on the rise: Industry KPIs show improvement in core metrics, but brands need to prevent user fatigue.

While email is an efficient and personalized channel for brands to reach consumers鈥�7 in 10 consumers worldwide prefer email from brands over channels like direct mail and SMS鈥攖he use of AI within these platforms will make it harder for brands to dodge the spam filter. Our forecasts predict that email users in the US will steadily increase until 2027, making the channel even more crucial for marketers.

The deal promises smoother campaigns, but longtime Litmus users may not welcome the growing pains of martech consolidation

搁别迟补颈濒别谤蝉鈥� email sends were up 8% YoY, and mobile messages jumped 17% YoY on Saturday and Sunday, per Salesforce. That flood of messages made it difficult for any one retailer to capture shoppers鈥� attention. There were ample deals to be had on Cyber Monday. The average discount rate in the US ticked up to 28% from 27% last year, per Salesforce.

AI usage booms among Gen Z, while customizable tools like Claude and on-device models from Adobe point to interest in tailored, privacy-focused solutions.

Echo users can no longer block voice data sharing as Amazon quietly makes off-device processing mandatory to train Alexa+.

On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.

Klaviyo's IPO shines a spotlight on email marketing's vast reach: AI and personalization emerge as key strategies for brand engagement.

New Character AI feature offers opt-in parental reports: While better than nothing, teen users still control visibility鈥攈ighlighting fragmented safety standards across AI chatbots.

Search engines are increasingly sophisticated at identifying and prioritizing high-quality content that best answers user queries, Holland argues. Email engagement serves as a natural filtering system, with low-quality senders receiving diminished visibility鈥擜I or not. Simply producing more content faster with AI won't improve results without corresponding quality improvements.