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The news: A CBS investigation discovered hundreds of deepfake ads on Meta platforms promoting 鈥渘udify鈥� apps that create sexually explicit content based on images of real people. The analysis of Meta鈥檚 ad library found at minimum hundreds of deepfake ads across Facebook, Instagram, Threads, Facebook Messenger, and Meta Audience Network. Our take: The rise of deepfakes on major platforms like Meta emphasizes AI鈥檚 potential to erode consumer trust and raise brand safety risks鈥攆orcing advertisers to navigate a growing gap between innovation and lagging safeguards.

Mothers in the US spend over twice as much time on Facebook and Facebook Messenger than they do on TikTok, according to September Comscore data.

But despite its sudden popularity, Signal鈥檚 user base is still far behind competing messaging apps like WhatsApp, Facebook Messenger, Telegram, WeChat, and Discord. A heated debate on security: The Signalgate incident surfaced how encrypted tools like Signal are used in government communications. Government officials defended the app鈥檚 use, calling it standard for secure communication.

Among social media platforms, Facebook (excluding Facebook Messenger), Instagram, and TikTok users spent less time on the social media apps in June 2024 compared with the year prior, per data by Comscore.

Similar to Meta鈥檚 click-to-message ads鈥攚hich let users chat with a brand on Instagram, Messenger, or WhatsApp鈥擳ikTok is testing ads that let users start conversations with businesses in the US. It鈥檚 also testing ads that direct users to Facebook Messenger or WhatsApp to have those conversations. Brands are putting a small portion of budgets toward messaging-related ads.

Its AI is also available across form factors in Facebook, Messenger, WhatsApp and Instagram apps. Our take: The transition to Gemini may be seamless for Google Assistant users, especially since the voice prompts to wake up the assistant remain the same. All of the Big Tech companies seem to be replacing their traditional assistants and searches with AI-only solutions.

This year, TikTok will ride the social video wave to become the third social platform with more than 100 million users in the US. But text-based platforms are also set for a revival thanks to Instagram Threads, Bluesky, and even Meta鈥檚 Messenger.

Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.

Meta introduces Broadcast Channels to Facebook and Messenger: The goal is to improve user engagement鈥攂ut subscribers could get notification fatigue.