蘑菇AV

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.

41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).

Gaming content (moderate disruption). Key market dynamics. YouTube is an increasingly influential鈥攂ut ultimately adjacent鈥攄igital gaming channel. It isn鈥檛 necessarily disrupting gaming advertising, but brands setting ads against gaming-related content are likely attracted to YouTube thanks to its growing audiences. YouTube trails Twitch for livestreaming content.

By aggregating millions of data signals from its ad mediation and gaming platforms, AppLovin has built a powerful ML framework that strengthens targeting and campaign optimization. Its closed-loop attribution system lets advertisers track conversions in real time, measure impact more effectively, and refine their strategies for better ad spend efficiency. What challenges does AppLovin face?

Gaming opportunities for advertisers flourishing: IAB PlayFronts unveiled insights into how marketers can meet gamers where they鈥檙e at.

More than just a cloud leader: Microsoft ad revenues surged 21%, gaming stabilized, and LinkedIn grew, too.

AppLovin beat Q1 expectations and exited gaming: The company is now all-in on adtech, led by AXON鈥檚 rapid growth.

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The feature builds on the popularity of 鈥淭he Six鈥� within Samsung鈥檚 Gaming Hub, where the game saw 42% growth in monthly active users from Q3 to Q4 2024 and nearly 50% growth in early 2025. In early testing, the format delivered a 53% lift in unaided brand recall and was preferred over traditional ads by 89% of viewers, per Samsung and MediaScience research.

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

CES 2025 emphasized a shift to platform-agnostic ecosystems as cloud gaming, e-sports, and cross-platform play redefine the industry