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More than just a cloud leader: Microsoft ad revenues surged 21%, gaming stabilized, and LinkedIn grew, too.

Companies waste no time hiking prices: The cost of everything from coffee to video game consoles to sexual wellness products is going up, which will prompt shifts in consumer spending habits.

Gaming audiences are a powerful force in back-to-school shopping, influencing both digital and in-store purchases. Activision Blizzard Media鈥檚 latest research reveals how this often-overlooked group鈥攎any of them parents鈥攁re planning early, spending big, and responding to mobile-first ads.

50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an April 2024 CivicScience survey.

With physical sales fading and subscription interest rising, smart in-game ads offer consistent revenues without alienating players.

NetEase lays off Marvel Rivals鈥� US-based team despite record success: The shooter hit 20 million downloads and $136M in revenue, representing broader industry volatility.

Scopely鈥檚 $3.5 billion acquisition of Niantic鈥檚 games division strengthens its position in mobile gaming. Pok茅mon Go鈥檚 live-service model opens new revenue streams through in-game advertising, branded integrations, and sponsorships.

How does AppLovin generate revenues? AppLovin鈥檚 business model is built on two primary revenue streams:. The bulk of AppLovin鈥檚 revenues has traditionally come from its advertising software business. In Q4 2024, the company generated about 73% of its revenues ($999 million) from ad placements, mediation fees, and programmatic ad bidding through its proprietary platforms.

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Why 鈥淢inecraft鈥� is succeeding: The movie is based on the best-selling video game of all time, meaning it has a larger鈥攁nd more family-friendly鈥攁udience than other video game adaptations. However, a significant reason behind the success of 鈥淎 Minecraft Movie鈥� is the film鈥檚 massive marketing push, studded by an array of high-profile collaborations and immersive brand tie-ins.

Epic Games forced Apple to unwind App Store rules, setting a precedent that weakens Apple鈥檚 payment monopoly and threatens its fastest-growing services revenue stream.

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

How can in-game ad buyers calibrate their ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?