蘑菇AV

Digital gaming is popular across generations. But Gen Zers and millennials are more likely to game on multiple platforms, seek community around the hobby, and pass the habit on to their children.

Gen Zers are becoming podcast listeners faster than any other generation. Millennials and Gen Zers will be neck and neck for the highest podcast adoption this year (60.8% versus 59.8%). But we forecast Gen Zers will overtake millennials within the next year. They will hit 68.9% by 2028 versus 61.2% for millennials.

Gen Z is spending 50 more minutes a day on social platforms than with traditional TV or streaming, according to Deloitte, and 56% say creator-driven content feels more relevant than anything found on conventional platforms. The economic model is a key differentiator.

Increased time spent on CTV, social video鈥檚 shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

Forty-five percent of Gen Zers ages 10 to 18 report turning to video games to deal with negative emotions鈥攖his includes 66% of boys (compared with 23% of girls), according to Gallup. What does this mean for advertisers? Invest in banners on genAI sites and apps. Teens are embracing genAI as a regular part of their digital activity.

Discord鈥檚 platform is built for participation, not passive content: Brands face high standards鈥攁nd high rewards if they succeed.

Latin America鈥檚 digital economy will undergo significant changes in 2025 as retail innovation and regulatory changes redefine business dynamics for global and local players alike.

Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group