蘑菇AV

This week, Walmart wins the hearts of US grocery shoppers, secondhand retailers could see a tariff bump, and home is where the breakfast is.

Grocery is the second-largest ecommerce category we track, garnering $220.48 billion in 2025, according to our 鈥淯S Digital Grocery Forecast 2025鈥� report. Walmart is the top digital grocery retailer, capturing 31.6% of US grocery ecommerce sales in 2025, followed by Amazon (22.6%) and Kroger (8.6%).

Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.

Grocery Ecommerce**. Grocery Ecommerce Sales. Grocery Sales, by Channel. Grocery Ecommerce Sales, by Category. Grocery Ecommerce Sales, by Sales Channel. Grocery Ecommerce Sales, by Company. Apparel, Footwear, and Accessories Ecommerce. Apparel, Footwear, and Accessories Ecommerce Sales. Apparel, Footwear, and Accessories Sales, by Channel.

More than half (55%) of grocery shoppers said gamification is extremely/very important in their grocery loyalty programs, per a May 2024 survey from Lobyco. However, the same survey revealed that few grocery shoppers have actually had the chance to use gamified rewards鈥攍ike milestones, scratch-to-win, and badges and achievements.

This move underscores Kroger鈥檚 commitment to strengthening its omnichannel capabilities, as grocery ecommerce continues to reshape shopping habits. Meanwhile, Amazon put online grocery shopping at the forefront of its newly revamped Alexa+ experience, which leverages generative AI.

Online grocery shopping is a weekly occurrence for many digital grocery buyers. By 2026, the average annual spend per digital grocery buyer will surpass $1,500. Stabilized inflation is likely to have a positive impact on consumers鈥� willingness to buy groceries online. Section 3: Challenges facing retailers.