蘑菇AV

Multicultural adtech is becoming essential: Mundial鈥檚 privacy-first model helps brands reach a $4 trillion Hispanic market with precision.

Over half (53%) of US hispanic adults look for websites or retailers that offer Spanish-language options at least sometimes when shopping online, according to March 2025 data from ThinkNow Research.

TelevisaUnivision is doubling down on young Hispanic audiences: With music festivals, microdramas, and dual-language content built for mobile.

Hispanic consumers curb spending over immigration policy fears: Their discretionary purchases are falling sharply, hurting sales at Walmart and Constellation.

Spanish-language removal serves as a cautionary tale: Brands must embrace inclusivity to tap into Hispanic consumers鈥� loyalty and $2.8 trillion market.

Wells Fargo uses free cooking demos to build relationships with Latinos: After hosting its first cooking demonstration and financial literacy course in East Harlem, NY, the bank plans more.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.