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The broader perspective: Pressure from major retailers like Walmart, Target, and Home Depot has reportedly played a role in the administration鈥檚 shifting stance, with executives warning that current tariffs could lead to price spikes and product shortages.

It鈥檚 the latest expansion of AI into the mainstream and could bring AI to millions of homes. The announcements at the 2025 Consumer Electronics Show (CES) indicate that companies are productizing AI within consumer devices, moving beyond business applications.

Home Security Heroes. Integral Ad Science (IAS). Ipsos. Mashable. MIT Technology Review. NBC News. OpenSecrets. Reuters. Tech.co. The Associated Press. The Financial Brand. The Guardian. The Hill. The Verge. The Washington Post. TikTok. UNESCO. Valent Projects. Variety. Wired.

While the tool boosts security camera convenience, Amazon must overcome past privacy violations to win customer confidence.

By 2026, almost half of US household will use smart home devices. Most

The share of worldwide video entertainment smart home device shipments will decrease between 2022 and 2026 as the number of smart security device and smart lighting device shipments grow.

In 2024, connected TV (CTV) platforms raced to expand ad-supported content, Google delayed its cookie plans (again), and brands chased insights from social media giants on how to break through to consumers.

Despite economic headwinds slowing growth, most smart home IoT device categories continue to gain users looking for increased capabilities.

Ring Home Security: Security cameras are the focus of Amazon鈥檚 IoT strategy. Amazon continues to add Ring devices and features at a steady clip, releasing new indoor cameras, car cameras, and extended security features鈥攁ll in 2023. But it鈥檚 also integrating Ring more closely with AWS and Alexa. Ring retains a lead in home security.

Getting smarter: This year at CES, the smart home became even more connected. Ring鈥檚 latest home security camera is an autonomous drone that can fly around to give users a perspective of any room they want when they aren鈥檛 home. It鈥檚 Ring鈥檚 鈥渕ost ambitious product yet,鈥� per The Verge. Samsung is reentering the smart home hardware game with its SmartThings Station, a wireless charging pad.

Apple uses safety and security to win over consumers. Birkenstock focuses on education, showcased through a three-part docuseries. And Taco Bell, with the help of Pete Davidson, apologized for 鈥渙ver-innovating鈥� its breakfast menu.

The top three tasks that boomers Internet users find technology important for are managing money (cited by 73% of respondents), staying informed with current events (69%), and keeping their home secure (59%), per an October 2023 Razorfish survey conducted by GWI.

Lack of people and process training is the biggest obstacle to leveraging AI, cited by 42% of B2C professionals worldwide in a Twilio survey. Other barriers to AI adoption include security or compliance (36%), poor organizational processes (34%), and poor-quality data (31%).

So Amazon may want to see if they can each share from brick and mortar retail and I think they could build it around the home and garden category. Outdoor furniture could be popular during this. I also think Amazon has a lot of Greek flagship electronics for the smart home and protecting your home, security, ring doorbell, things of that nature.

A 360-degree approach to marketing is essential in today鈥檚 media climate, according to Tucker, both to drive home your main creative and use it as a security blanket. 鈥淚f something goes wrong on one screen, you now have all of these other touchpoints to communicate with your audience,鈥� said Tucker.