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OTT video is popular whether it’s free or paid. Every global region and country we track is engaged with these platforms, some very deeply. But new viewers will be hard to find.

India’s commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

Device ownership in Japan followed the same trend as other media patterns. The country ranked last in seven categories regionally and three globally. Japan had the lowest smart TV ownership globally. Only 13.4% of respondents owned a smart TV compared with the regional average of 45.0%. Ownership of wearable technology in Japan ranked last globally.

Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.

In India, Germany, and Japan, Prime Video will have more viewers than Netflix in 2023. Prime Video trails Netflix in the US, where stalwart Hulu also commands a huge audience. Hulu does not operate outside of the US, which changes the dynamics of the competition internationally.