Forecasts
| Mar 25, 2025
Source: ĢAV Forecast
Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
Forecasts
| Feb 14, 2025
Source: ĢAV Forecast
Forecasts
| Nov 21, 2024
Source: ĢAV Forecast
And in the future, it’s likely that ecommerce will play a greater role in driving revenues, particularly given that short video platforms like Douyin and Kuaishou already have integrated shopping features. Nearly 75% of microdrama viewers are ages 25 to 54, with standalone apps the primary viewing channel.
Report
| Jun 3, 2025
Apple and Kuaishou joined the $10 billion club last year, and the new corporate top 10 list will hold relatively steady for the next couple of years. Worldwide total media ad spending will cross the $1 trillion threshold this year. Advertising will join an elite group of industries that have reached such heights. Worldwide ad spending has nearly doubled since 2016, and the outlook remains bright.
Report
| Jan 28, 2025
Some of the prohibited services were well-known globally, including short-video apps TikTok and Kwai (also known as Kuaishou), AliExpress, Shein, WeChat, gaming app PUBG Mobile, Baidu, and UC Browser. But despite some public disappointment with the bans, time spent with digital media in India has climbed steadily since 2020, per our forecast.
Report
| Mar 28, 2025
Forecasts
| Oct 31, 2023
Source: ĢAV Forecast
Forecasts
| Oct 31, 2023
Source: ĢAV Forecast
The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.
Article
| Mar 30, 2023
TikTok’s Douyin, its rival Kuaishou, and Instagram-like Xiaohongshu (also known as Little Red Book) have made considerable inroads in ecommerce. The trio accounts for about a quarter of retail ecommerce sales in 2024, from near zero just a few years ago. In June 2024, Kuaishou and Douyin users in China spent an average of 118.1 minutes and 116.8 minutes per day, respectively.
Report
| Aug 26, 2024
The remaining portion will be allocated to off-site channels—those that are not ecommerce sites, such as search engine Baidu and short-video apps Douyin and Kuaishou.
Report
| Jul 15, 2024
Latin America’s ad market will surpass $40 billion this year as it continues to defy economic uncertainty. Rebounds in Argentina and Chile, along with double-digit growth in retail and social media spending, will fuel momentum. Here are the latest trends you need to know.
Report
| Jun 25, 2025
China is a global leader in online shopping, with high digital buyer and retail ecommerce penetration. Shoppers are comfortable buying luxury goods online and embracing livestreaming commerce.
Report
| Jun 16, 2025
Digital’s share of total media ad spending in Asia-Pacific will reach a milestone in 2025, surpassing $200 billion for the first time. The region’s digital ad spending will increase 8.6%, led by India, while China’s growth will slip noticeably amid the country’s economic struggles before a rebound the following year.
Report
| Apr 21, 2025
In this report, we explore the world’s top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.
Report
| Apr 1, 2025
Chart
| Jun 6, 2025
Source: ĢAV
China’s retail sector will grow from government stimulus, retail’s genAI revolution will have a far-reaching impact, India’s quick commerce will heat up, China’s retailers will face pushback in the region, and Xiaohongshu will further establish itself.
Report
| Dec 10, 2024
From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.
Report
| Nov 14, 2024
While the retailer recorded considerable losses on both transactions, it’s betting that a more streamlined business will help it make up ground lost to newcomers like Pinduoduo, Kuaishou, and Douyin. Our take: Geopolitical tensions and economic uncertainty are forcing retailers to rethink their approach to China.
Article
| Jan 2, 2025
This ranking ascent will mostly owe to China’s Kuaishou and Baidu underperforming, although Apple’s estimated total has been revised slightly upward as well. Despite its political challenges, TikTok will lead the world in ad revenue growth. TikTok and Mercado Libre will set the pace globally, though at vastly different scales.
Report
| May 29, 2024
Retailers can either sit tight and wait out the price war—or pursue growth opportunities in lower-tier cities and on emerging channels like Xiaohongshu or Kuaishou. This article is part of ĢAV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.
Article
| Dec 16, 2024
Chart
| Jul 1, 2024
Source: ĢAV
Meanwhile, platforms focused on entertainment, commerce, and services are thriving—Tencent, Meituan, Kuaishou, and PDD’s Pinduoduo unit are all posting ad revenue growth above 20%. The reasons vary; Tencent benefits from surging long-form video consumption (albeit with slower growth ahead), while Meituan's dominance in food delivery drives its ad business.
Article
| Dec 3, 2024
Chart
| Mar 1, 2025
Source: ĢAV