蘑菇AV

LinkedIn doubles down on B2B video and CTV: New tools help marketers capture attention and drive full-funnel impact.

LinkedIn rebrands its Wire Program as BrandLink: The move reemphasizes its pivot toward creator-led B2B video.

The news: AI-fueled r茅sum茅s have pushed LinkedIn job applications up 45% YoY, overwhelming recruiters and upending hiring norms. Recruiters now face an avalanche of lookalike r茅sum茅s and fake identities鈥攕ome even auto-submitted by AI bots. Many are turning to AI-powered hiring platforms to fight fire with fire, per The New York Times. Our take:By relying on AI tools to chase efficiency, both sides could drive up skepticism and erode the core goal: finding the right person for the right role. Businesses with open roles should prioritize clarity, human relevance, and judicious restraint in their own use of AI.

On today鈥檚 podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting towards being a content platform, Pinterest鈥檚 latest initiative to become the shopping destination, and why Reddit is somewhat of a sleeping giant. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

Tech layoffs surge as AI eats middle management: Microsoft, LinkedIn, and others are slashing jobs to 鈥渇latten鈥� org charts, raising concerns that generative AI's rise will echo the dot-com era's reckoning.

More than just a cloud leader: Microsoft ad revenues surged 21%, gaming stabilized, and LinkedIn grew, too.

B2B brands are underutilizing creator marketing on LinkedIn, according to Rob Mayhew, a creator who left his agency leadership job to make funny B2B social media videos full time. "LinkedIn is the channel that everyone's sleeping on [for creator marketing], and it's got huge opportunity, especially for B2B," Mayhew said.

LinkedIn sets itself apart with a purpose-driven AI play: While social platforms chase time-on-site, LinkedIn is betting on AI to do real work鈥攆rom narrowing candidate pools to prepping users for interviews.

LinkedIn expands ad strategy: CTV and event ads are driving 6-7x ROI, helping B2B marketers reach engaged audiences.