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Digital ad spending in Japan will account for 47.8% of total media ad expenditures in 2025, on par with Malaysia and emerging markets such as India. In 2024, video accounted for 27.9% of digital ad spending in Japan—up significantly from 21.4% in 2020 and 13.4% YoY—reaching $4.89 billion.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Malaysia. Malaysia’s desktop/laptop/tablet usage (3:39 daily) led the region. Mobile device usage was higher at 4:40. This places Malaysia at No. 3 in the region, 27 minutes above the regional average. Desktop/laptop/tablet time spent was down from a peak of 4:33 in 2021. Smartphone ownership in Malaysia was nearly universal at 98.8%—nearly in line with the regional average.

Retail: Philippines (9.5%), India (8.7%), Vietnam (7.5%), Thailand (6.0%), Malaysia (5.5%). Ecommerce: Philippines (23.0%), Thailand (20.0%), India (17.5%), Malaysia (15.5%), Vietnam (13.0%). Digital buyer penetration and ecommerce sales share of total retail vary widely in Asia-Pacific. Ä¢¹½AV one-third of retail sales in Asia-Pacific are conducted online in 2025.

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): This agreement includes Canada and 10 other countries: Australia, Brunei, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam. For Canada, a key benefit is access to the Japanese automotive market for parts and its consumer market for beef and pork exports.

Retail ecommerce sales in Malaysia and Vietnam are experiencing high growth rates because of government investments in digital infrastructure, an increase in urbanization and internet adoption, growing smartphone penetration, and a rising number of tech-savvy consumers. Social commerce is also ramping up.

And in October 2024, Meta announced plans to roll out Meta AI in several countries in the region—including the Philippines, Indonesia, Malaysia, Thailand, and Vietnam. Additionally, it plans to add support for regional languages like Tagalog, Thai, and Vietnamese. Nations in Asia-Pacific balance safety guardrails with innovation-driving guidelines.

TikTok Shop was No. 2 in sales in Indonesia, Malaysia, and Vietnam in 2023, while Temu generated sales of less than $100 million, according to Momentum Works. Temu’s modest sales was partly due to its late entry and being in only two countries in the region.

The hikes range from 29% to 45% in Australia, Malaysia, New Zealand, Singapore, Taiwan, and Thailand and face strong customer reprisal. The change is particularly relevant in Australia, where Microsoft 365 Personal yearly subscriptions jumped to AUD159 from AUD109 (to $105 from $72). The company said price changes would not affect business or enterprise customers.