The news: In-car voice commerce has the potential to unlock a $35 billion annual opportunity for automakers, according to new research by in-car voice technology provider SoundHound AI.
The hands-free tech integrates voice ordering, payments, and navigation directly into vehicles鈥攖ransforming them into mobile commerce hubs that users are already familiar with.
Key takeaway: Marketers and advertisers should prepare for a shift in automotive user interface by integrating voice-first campaigns into connected car ecosystems.
Opportunities include forging partnerships with automakers and service providers for branded voice experiences, sponsored suggestions, and frictionless ordering while prioritizing transparency to satisfy safety regulators.
Increased time spent on CTV, social video鈥檚 shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.
Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.
India鈥檚 ecommerce growth trajectory, platform dynamics, and mobile commerce expansion鈥�. The influence of social media and influencers on product discovery and purchases鈥�. The rise of quick commerce and its role in reshaping retail delivery expectations鈥�. Shifts in consumer shopping behavior, payment preferences, and ad responsiveness鈥�. This deck can help you:鈥�.