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Digital gaming is popular across generations. But Gen Zers and millennials are more likely to game on multiple platforms, seek community around the hobby, and pass the habit on to their children.

Millennials and Gen Zers will be neck and neck for the highest podcast adoption this year (60.8% versus 59.8%). But we forecast Gen Zers will overtake millennials within the next year. They will hit 68.9% by 2028 versus 61.2% for millennials. Gen Zers are growing up in the golden age of podcasting content, and they see podcasts as a mainstream form of entertainment.

Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.

According to a March 2023 poll from Gallup, 22.3% of Gen Zers in the US identified as LGBTQ+, compared with 9.8% of millennials. Increased social acceptance has made it easier for younger people to come out publicly, but support systems and the size of LGBTQ+ communities can vary dramatically by location. LGBTQ+ consumers are more likely to live in a city in the Western US, according to YouGov.

Gen Zers aren’t watching appointment TV. They’re not even the biggest cohort of connected TV users. (That distinction goes to millennials.) Instead, Gen Z is watching short digital videos and looking for new ways to interact with friends. Here are five charts on what Gen Z’s media consumption looks like.

Gen Zers are on a path to take the lead on most platforms, while millennials remain a stable digital population and other generations pick up new habits.