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Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation鈥攁 significant factor in attracting mobile-forward Gen Z鈥攂ased on an exclusive survey of which features 1,895 mobile banking users value most.

Our eighth annual study reveals which of the 10 largest US banks lead in mobile app innovation, based on an exclusive survey of which features mobile banking users value most.

Only 25% of mobile banking users oppose banks using their data, while most welcome tailored offers and advice, per our September 2024 US Mobile Banking Emerging Features survey. Banks that give customers control over their data can transform data consent management into a competitive advantage, while still collecting the information needed to personalize offerings for customers.

The top priority among US mobile banking users is knowing that their information is safe, according to our latest benchmark study of this banking channel. More than half (56%) said being notified of a Social Security number breach was 鈥渆xtremely valuable鈥� to them, while 51% said the same of alerts for unusual account activity.

Just 39.6% of US Gen Z mobile banking users feel comfortable saving for the long term given their financial situation, per our September 2023 survey.

The number of Gen Z mobile banking users will reach 33.7 million in the US this year and continue to grow at a compound annual growth rate of 12.4% through 2026, per our forecast.

Consumers worldwide want more from their mobile banking apps. Here are three charts that examine what consumers are looking for and how meeting demand benefits banks.

Goal-setting is especially important for younger consumers: US Gen Z mobile banking users have a greater interest in mobile banking tools related to this area than consumers overall, per our September 2023 survey. Projecting when a goal may be attained and seeing how day-to-day decisions affect its progress can strengthen goal-setting functions in PFM tools.