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Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

India鈥檚 commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

Propose solutions for brands and retailers to create and maintain a mobile shopping experience that meets consumer demands.

However, the mobile shopping app space is competitive. Not only are more UK retailers launching dedicated shopping apps, but consumers are becoming increasingly picky about what they download. Consequently, downloads are in decline, even as time spent on mobile shopping apps is still rising. Physical loyalty cards are still popular.

This trend highlights the necessity for retailers to optimize their websites with fast loading times, mobile-first designs, and convenient mobile payment options to cater to the increasing number of mobile shoppers. To attract Mother鈥檚 Day shoppers, it is crucial to offer a seamless omnichannel experience鈥攚hether in-person, online, or mobile.

In the former EU-5 countries, there will be 141.6 million mobile buyers in 2024鈥攗p from 116.8 million in 2019鈥攔eaching over 150 million by the end of 2028. Almost half (47.0%) of online sales in 2024 will take place on a mobile device. However, the region鈥檚 average is skewed slightly by the UK, where mcommerce will account for 57.5%.

Retail mcommerce is a $542.73 billion opportunity in the US this year, growing 11.7%. To maintain that growth and attract mobile shoppers, retailers will have to create seamless smartphone and app buying journeys, invest in loyalty programs to retain users, and prove that the mobile experience stands up against desktop.

For context, there will be 19.6 million mobile buyers in Canada this year. Gen Z and millennials lead the way. Both groups have greater than 90% buyer penetration. Age bracket growth is led by buyers 65 and older, amounting to 5 million in 2024. That鈥檚 on par with ages 35 to 44, and just 200,000 fewer than the leading group: ages 25 to 34.

Propose how brands and retailers can create and maintain a mobile shopping experience that meets consumer demands.

Digital sales will get a boost from mobile shopping during the holidays. Mcommerce retail sales will total $140.65 billion during the 2024 holiday season, up 13.4% YoY. Mcommerce now accounts for over half of online sales during the holidays.