蘑菇AV

India鈥檚 commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

However, the mobile shopping app space is competitive. Not only are more UK retailers launching dedicated shopping apps, but consumers are becoming increasingly picky about what they download. Consequently, downloads are in decline, even as time spent on mobile shopping apps is still rising. Physical loyalty cards are still popular.

Propose solutions for brands and retailers to create and maintain a mobile shopping experience that meets consumer demands.

Upgrade the mobile shopping experience for ease of use. Ensure that in-demand features, such as order tracking and flexible payment options, are well integrated to reduce friction and enhance convenience. Invest in reaching emerging Gen Z buyers through social commerce channels that can drive mobile shopping. Lean on partnerships to expand reach and diversify risks.

This trend highlights the necessity for retailers to optimize their websites with fast loading times, mobile-first designs, and convenient mobile payment options to cater to the increasing number of mobile shoppers. To attract Mother鈥檚 Day shoppers, it is crucial to offer a seamless omnichannel experience鈥攚hether in-person, online, or mobile.

In the former EU-5 countries, there will be 141.6 million mobile buyers in 2024鈥攗p from 116.8 million in 2019鈥攔eaching over 150 million by the end of 2028. Almost half (47.0%) of online sales in 2024 will take place on a mobile device. However, the region鈥檚 average is skewed slightly by the UK, where mcommerce will account for 57.5%.

Temu and Shein lead with a combination of rock-bottom prices, rapidly changing trends, and gamified mobile shopping experiences proving irresistible to cost-conscious British consumers. Still, high shipping costs and trust concerns limit cross-border adoption.

Retail mcommerce is a $542.73 billion opportunity in the US this year, growing 11.7%. To maintain that growth and attract mobile shoppers, retailers will have to create seamless smartphone and app buying journeys, invest in loyalty programs to retain users, and prove that the mobile experience stands up against desktop.

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.