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The news: Spotify鈥檚 Partner Program has opened new monetization paths for video podcasters, enabling MP4 uploads and revenue through ads and subscriptions. Creators like Ryth report earning over $55,000 per month, surpassing YouTube earnings. However, the model doesn鈥檛 support dynamic ads for premium subscribers, prompting networks to hold back. Why it matters: Nearly half of all digital media time is spent on video, and Spotify is betting big on that trend鈥攅specially among Gen Z, who increasingly prefer video-first podcast formats. Our take: Spotify鈥檚 approach may alienate ad-heavy networks for now, but video鈥檚 growth and creator enthusiasm suggest its long-term strategy is sound.

The news: Snapchat and McDonald鈥檚 have launched a collaboration giving MyMcDonald鈥檚 Rewards members a chance to exchange points for a one-month Snapchat+ subscription. The offer marks the first time McDonald鈥檚 is offering a digital subscription service as a reward. The program is only available to new Snapchat+ subscribers. Our take: Snapchat鈥檚 decision to collaborate with McDonald鈥檚 shows its evolving strategy to bolster user monetization through premium subscriptions. Attracting new users to the platform and convincing them to become long-term paid subscribers could help alleviate this issue.

Lens integration sidesteps users to search without leaving the app. It sets up future monetization even if beta excludes ads and affiliate links鈥攆or now.

Max adds new paid sharing feature with profile transfer tools: As inflation rises, Max bets on flexibility over price hikes to reduce churn and increase retention.

The news: At Cannes Lions 2025, Netflix announced it has added Yahoo鈥檚 DSP to its growing list of programmatic partners, joining Google, The Trade Desk, and Microsoft. The expansion boosts flexibility for advertisers targeting Netflix鈥檚 94 million monthly ad-tier users across 12 countries, with new capabilities for first-party data and interest-based buying. Our take: With its Ads Suite now live globally, Netflix is done crawling鈥攊t鈥檚 competing directly with YouTube and social platforms for CTV budgets. As its per-user ad revenues rebound and its content ecosystem broadens, Netflix is evolving into a full-funnel marketing platform poised to reshape premium video monetization.

Ad-supported streaming now drives most new subscriptions: Platforms are embracing ads as a primary monetization strategy, not a fallback.

TikTok is ByteDance鈥檚 global engine: Despite slowing growth in China, the platform continues to expand monetization and user base worldwide.

Pinterest鈥檚 Q1 involved strong user and global revenue growth: US monetization, though, could be under pressure moving forward.

Spotify is scaling video podcast monetization fast: A YouTube-style model and creator tools are fueling the shift.

Why creator monetization matters: As influencer marketing spending grows, platforms that offer consistent payouts will retain creators who provide valuable ad space.

As the ban deadline nears, creators are diversifying fast鈥攂ut juggling platforms with different audiences and monetization tools poses operational hurdles.

Web publishers, especially those who relied on indirect monetization, are being buffeted on all sides by challenges.

Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities鈥攁nd draw attention from YouTube.

YouTube Shorts views get redefined: Starting March 31, every play counts as a view鈥攂ut only 鈥渆ngaged views鈥� will determine monetization and deeper insight.

New pre-home- screen video ads are sparking backlash as Roku鈥檚 monetization push clashes with users鈥� expectations for a paid device experience.

Chegg is suing Google, claiming AI Overviews steal its content and cut its traffic. The case highlights fears that AI-driven search is eroding content creators鈥� business models.

With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization鈥攐ffering tangible use cases beyond the AI arms race.

The tie-up can help attract younger travelers and aids in Venmo鈥檚 monetization journey