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Stricter age restrictions and bans on unauthorized gambling links take effect March 19, reflecting both child safety concerns and shrinking sports-betting ad revenue.

As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.

Once fledgling industries like cryptocurrency or online gambling platforms benefited from Super Bowl ads to raise awareness and profile. This year, Big Tech returns to the big game to give AI and futuristic tech the same treatment. Google has a suite of Super Bowl ads this year, showcasing how small business owners use its AI tech to find customers.

Digital eclipsed traditional pay TV among live sports viewers in 2023. As that lead grows, the growth of women鈥檚 sports and betting apps provides marketers with opportunities to reach new audiences.

The ad network currently offers ads on its gambling apps and websites, with a focus on travel, restaurants within the casino, upcoming events, and nearby businesses, according to Rich Roberts, president of digital gaming at Mohegan.

Faced with booming media rights costs and legalized gambling, broadcasters, streaming services, and leagues are navigating how to stay innovative, remain profitable, and keep sports accessible for everyone. Media rights costs for major sports have surged dramatically, posing a significant challenge for traditional broadcasters like NBC and Disney.

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.

Meanwhile, sports gambling has become mainstream, and gambling brands have become some of the biggest advertisers in sports. Finding an MVP partner. Sports and brand advertising have always been close partners, and with more audiences streaming their favorite teams, it makes sense to follow the fans.

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

As sports gambling becomes legal in a growing number of US states following the Supreme Court鈥檚 landmark decision in 2018, the industry is rolling past obstacles and raking in billions from a rising pool of bettors.

Cons: A gamified banking experience could unintentionally promote undesirable, addictive behaviors in younger cohorts, like gambling. This concern has caused regulators to step in and warn banks to be careful of the gamification tactics they use in their apps.

Other banks are using their digital platforms to show consumers videos or assign them learning-related tasks to promote financial literacy. In some cases, banks are creating alternate realities or new digital worlds for their users to compete in nostalgic games like Monopoly.

The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.