The insights: Electric vehicle owners are ideal targets for out-of-home (OOH) advertising and foot traffic.
Chargers bring in foot traffic to surrounding areas. Half (50%) of EV drivers go grocery shopping while waiting for their vehicles to charge, per a JOLT Audience Insights survey in Australia.
Our take: Here鈥檚 how retailers, brands, and advertisers can get ahead in this space:
Install charging stations outside brick-and-mortar locations to capitalize on both foot traffic and OOH ads.
Add QR codes to EV charger advertising that provide discounts to nearby or online businesses.
Offer store credits or gift cards that cover the cost of charging fees to boost loyalty and word-of-mouth referrals.
Out-of-home (OOH) ads prompt an average 13.3% growth in US ad awareness, outpacing TV (10.2%), digital (3.9%), and connected TV (2.2%), according to a July report from Clear Channel Outdoor and Kantar.
Facetune, the photo editing app from Lightricks, has expanded from digital screens into the physical world with its first out-of-home (OOH) ad campaign in the US.
Out-of-home ads help pharma reach patients beyond clinical settings: Marketers must keep in mind that it鈥檚 not about pressure to convert鈥攊t's about creating presence and trust.
Commerce media is evolving beyond online retail into new frontiers like out-of-home (OOH) ads at gas stations and convenience stores, creating 鈥渁 once in a career window to reorient your business to the opportunity,鈥� according to Sean McCaffrey president and CEO of GSTV, which serves commerce media ads at gas pumps.
How can OOH ad buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?