蘑菇AV

The news: PayPal is launching storefront-style ads that allow users to buy products directly within display ads on publisher sites, using PayPal or Venmo without leaving the page. Debuting in the US with partners like Business Insider and Vox Media, the units will later expand to include carousels and listings. This move strengthens PayPal鈥檚 financial media network footprint after its 2023 Ads launch. Our take: As FMN spend is set to reach $1.78B by 2027, PayPal is embedding commerce where consumers already are. These shoppable ads address friction, drive impulse purchases, and position PayPal as a safeguard against rising AI-driven agentic commerce.

In the spirit of 鈥楶补测辫补濒 Everywhere, PayPal partnered with Selfbook to make booking travel easy in its app.

The news: PayPal users can get 20% cash back on their Taco Bell orders if they check out with PayPal or Venmo in-app or online, per a press release. Our take: For Taco Bell enthusiasts, 20% cash back every week may be too good of an offer to refuse.

The news: PayPal partnered with the Big Ten and Big 12 conferences to enable payments for participating student-athletes. Our take: Capitalizing on young, emerging student consumers is a strong opportunity to secure long-time and loyal PayPal and Venmo users.

With account integration ending for Android wallets, PayPal sets its sights on keeping more users within its own ecosystem.

Centralized payment options and automating spend threshold One Credential can help to keep PayPal products top-of-wallet for Gen Z.

With seamless in-app purchases coming, PayPal could turn Perplexity into a trusted, AI-driven checkout hub鈥攅specially for younger, AI-hungry consumers.

A flurry of interest and an unexpected announcement from PayPal show where banks see the biggest value of their own stablecoins.

The campaign鈥檚 associated sweepstakes encourages users to pay more frequently with PayPal

Major payment players like PayPal and Visa that invested in them are likely celebrating this regulatory movement

Financial institutions (FIs) will burst through the financial media network (FMN) door first cracked open in 2024. Chase made headlines in April by announcing its new ad business, followed by PayPal in May. They鈥檙e the most high-profile FIs to do so yet, signaling that FMNs could be a meaningful new revenue stream for the financial services industry.

PayPal is the most popular mobile payment app that US adults typically use, with over twice as many users as the next most popular choice, Venmo, according to November 2024 data from YouGov.