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Peacock reduced losses, gained subscribers in Q1: The successes indicate that the streaming platform could become more enticing for advertisers.

Instead of only relying on pre-scheduled ad breaks, advertisers are finding ways to engage viewers when they hit pause.

With cable in decline, Comcast bets on hybrid strategy: Peacock revenue grows, but subscriber slowdown raises questions ahead of its NBA media rights rollout.

Comcast gives details on its spinout of several NBCU cable networks: As Peacock takes center stage, legacy TV networks must adapt to stay relevant.

Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.

NBC launches early NBA campaign: $2.4 billion annual rights deal includes WNBA games, Peacock exclusives, and 'Sunday Night Basketball' debut in 2026.

Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.

The presentation also highlighted that the Super Bowl LX will air on NBC and Peacock鈥攁 deal that is almost guaranteed to be successful, as the last Super Bowl set all-time viewership records. But while NBCU highlighted that Peacock will have over 7,500 hours of sports in the next year, the presentation also showed that it鈥檚 looking to diversify its streaming offerings beyond sports.

Nearly half (46%) of US streaming subscribers now pay for ad-supported tiers across platforms like Disney+, Netflix, Hulu, Peacock, HBO Max, and others, according to a new report from Antenna. Over the past nine quarters, 71% of net new subscription video-on-demand (SVOD) subscribers have come from ad-supported plans.

Games will also be available on NBCU鈥檚 streaming service, Peacock. NBCU is reportedly offering far less than the $550 million a year ESPN was paying for MLB rights, though it鈥檚 unclear whether the offer is higher than ESPN鈥檚 renegotiated amount of $200 million annually.

Overall viewership growth rates will be in the single digits for every major sub OTT platform other than Peacock (12.7% increase). However, on the ad tier side, AVOD viewership will boom for several major streamers. Max (33.3%), Netflix (19.1%), Disney+ (16.6%), and Peacock (14.3%) will see significant surges in their ad-viewing user base.