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Peacock reduced losses, gained subscribers in Q1: The successes indicate that the streaming platform could become more enticing for advertisers.

Instead of only relying on pre-scheduled ad breaks, advertisers are finding ways to engage viewers when they hit pause.

With cable in decline, Comcast bets on hybrid strategy: Peacock revenue grows, but subscriber slowdown raises questions ahead of its NBA media rights rollout.

Comcast gives details on its spinout of several NBCU cable networks: As Peacock takes center stage, legacy TV networks must adapt to stay relevant.

Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.

NBC launches early NBA campaign: $2.4 billion annual rights deal includes WNBA games, Peacock exclusives, and 'Sunday Night Basketball' debut in 2026.

Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.

In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google鈥檚 new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

Peacock soars but has catching up to do: Olympics gave the streamer its best month ever in August, but viewership was still dwarfed by Netflix and YouTube.

The news: NBCUniversal and Macy鈥檚 struck a 10-year deal for the rights to broadcast the annual Macy鈥檚 Thanksgiving Day Parade on NBC, Peacock, and Telemundo, per NBCUniversal, renewing their longstanding partnership. The deal also includes rights to Macy鈥檚 Countdown to Macy鈥檚 Thanksgiving Day Parade and Macy鈥檚 4th of July Fireworks special, along with a new program that is yet to be announced.