蘑菇AV

Peru is Latin America鈥檚 fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

Although Peru will continue to trail the regional average, 2029 will mark a turning point when digital will account for more than half of all ad spending for the first time. 2. Brazil and Mexico drive social media ad growth in Latin America. Social stays strong despite macroeconomic uncertainty.

Instead of prioritizing Mexico as a primary entry point for US brands expanding into the region, it could redirect sellers to markets like Argentina and Peru, where leaders are actively pursuing trade liberalization policies to attract foreign businesses and investment.

Countries including Australia, Malaysia, Argentina, and Peru will see declines up to -0.9%, while Indonesia, Colombia, and Taiwan will see more modest shrinkage in active user base. These numbers signal a reversal of past expectations, when Facebook was presumed to still be expanding steadily across middle-income and mobile-first economies.

Reforms to cross-border trade policies could prompt the Singapore-based ecommerce player to return to more international business-friendly markets, like Argentina and Peru, after retreating from much of the region in September 2022. Amazon will remain in Mercado Libre鈥檚 shadow in Argentina.

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): This agreement includes Canada and 10 other countries: Australia, Brunei, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam. For Canada, a key benefit is access to the Japanese automotive market for parts and its consumer market for beef and pork exports.

Social unrest stymies retail ecommerce growth in Peru. Ongoing political instability will hamper retail activity. Peru has endured periods of supply chain constraints, rampant corruption, and government failures, sparking widespread protests across the nation.

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.