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Ecommerce sales of pet products are expected to rise to nearly $50 billion annually in 2029, as pet owners look for affordable and convenient methods to purchase essentials for their pets.

The insight: Food delivery has become an ingrained habit, with more consumers turning to the service multiple times per day. Our take: With more restaurant spending being funneled through platforms like DoorDash and Uber Eats, operators are having to rethink their acquisition strategy. Companies previously reluctant to sign on to their marketplaces鈥攍ike Olive Garden and Domino鈥檚鈥攁re changing their tune as it becomes clear that consumers鈥� affinity for delivery is not a pandemic blip. At the same time, DoorDash and its competitors are aiming higher. For them, food delivery is merely the first stepping stone toward becoming a one-stop shop for all of consumers鈥� needs, from restaurant meals to groceries to pet and home improvement supplies. That鈥檚 an ambitious goal, and one that is not yet reflected in shoppers鈥� behavior鈥攂ut that could change as people become more accustomed to spending time on delivery apps.

Chewy reaps the rewards as pet spending shifts online: Meanwhile, Petco is hoping a partnership with Uber Eats and a new direction under CEO Joel Anderson will help narrow the gap.

As the Asia-Pacific region experiences profound demographic and economic shifts, the pet economy is emerging as a vibrant and rapidly growing sector.

Ecommerce has become a dominant sales channel in the pet industry, fueled by convenience and a broad range of online offerings. By 2028, nearly half of pet products sales will come from ecommerce.

Needs-based product mix: The retailer鈥檚 core categories鈥�pet, livestock, and home maintenance鈥攁re needs-based and relatively recession-resistant. Its well-trained staff help customers navigate bigger-ticket buys. With that foundation, Tractor Supply is pushing into seasonal niches like gardening and outdoor recreation to capture even more share.

ManyPets and Zurich focused on the emotional benefits of their products, such as happiness from pet ownership. They highlighted a unique value proposition. Lemonade marketed its AI-powered claims process to position itself as a modern, tech-savvy, and efficient insurer.