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Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.

Retail media ad spending in France, Germany, and the UK continues to rise, outpacing all other ad formats. The space is developing rapidly despite fragmentation and a lack of standards.

France’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

In-store retail media is Europe’s next big ad opportunity. But as retailers digitize stores, standardization and measurement challenges are dragging advertiser adoption.

What retail and ecommerce categories are most exposed to current and proposed tariffs? Most retail sectors will be affected by increased tariffs, but some are more exposed than others, including the following:. Apparel and fashion. In 2024, the EU exported over €5.0 billion ($5.41 billion) worth of apparel and accessories to the US.

This report analyzes how digital adoption and evolving consumer habits are reshaping South Korea’s retail, media, and payments landscape.

The outlook for retail media ad spending remains bright throughout most of the world, even as ad budgets are increasingly constrained in the face of economic storm clouds.

The backdrop: The EU’s two largest economies face different but converging risks. Germany’s economy contracted 0.3% in Q2—worse than the preliminary -0.1% estimate—as manufacturing slumped after a temporary surge in US orders aimed at dodging tariffs, per Destatis. French Prime Minister François Bayrou will seek a vote of confidence in the National Assembly on September 8, a move likely to topple the government and inject fresh uncertainty into an economy heavily reliant on consumer spending. A political crisis could even push France into recession, Carrefour SA CEO Alexandre Bompard warned, per Bloomberg. Our take: While German households are pulling back amid economic gloom, French consumers have so far kept growth afloat. But if political turmoil erodes confidence, the two largest markets could synchronize into a broader slowdown. That would leave retailers with limited room to offset weakness, forcing many to lean on discounting, cost control measures, and/or value-driven formats to sustain sales.

Retail continues to lead digital ad spending in France, though its share is diminishing as other sectors gain momentum. Overall, digital ad spending is seeing strong growth, driven by an improving economy and increasing investments across industries.

Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Brazil’s digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil’s digital advertising landscape in 2025.​