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The news: Openvibe, an aggregator for social networks including Threads, Mastodon, and Bluesky, is broadening its scope, giving brands and publishers a fresh channel to build visibility without relying on algorithms or paid reach. The ad-free platform is adding support for RSS, a web standard that lets users subscribe to updates from blogs, news outlets, and other publishers in real time. This opens the door to tracking sources like Substack, Medium, and other independent media, all in one place. Our take: With no algorithm to boost weak or low-signal content, publishers should write strong and descriptive headlines to encourage engagement. Brands should consider publishing blog versions of social media and newsletter content to get on more RSS feeds and cross-post across social networks to maximize reach.

Before we get started, I just wanted to let listeners know that the Reimagining Retail Show will now be available only on the Behind the Numbers RSS Feed. It will still be every Wednesday, just search for Behind the Numbers, an eMarketer podcast wherever you listen to podcasts. Let's meet today's guests. Joining me for today's episode. We have Senior Analyst, Arielle Feger. Welcome back, Arielle.

So no ten second episodes in RSS feeds for testing purposes, anything like that. So how many podcasts are there globally? A, 1 million; B, 3 million; or C, 4 million. I'm going to ask Mateo first. Matteo Ceurvels:. It is really tough, especially my numbers are so close. I'm just going to go with 4 million. Bill Fisher:. Okay, Paul, what do you think? Paul Briggs:. I'll take the option for 3 million.