GenAI search is gaining traction, but not all consumers are seeking out the conversational experiences that will eventually disrupt the search ad market.
Google鈥檚 AI Max product promises one-click boost to ad performance: AI integration will allow for advanced query matching, but a Chrome sell-off looms large.
US advertisers will spend $25.9 billion on AI search ads in 2029鈥�13.6% of all search ad spending, up from just 0.7% in 2025, according to 蘑菇AV's May forecast.
The news: Pharma advertisers spent more than $10 billion on prescription drug ads last year, with the top 10 drug brands accounting for $3.3 billion last year, per Fierce Pharma鈥檚 report based on MediaRadar data. Our take: As pharma marketers shift drug ad budgets from TV to more digital channels, they鈥檒l have to shift thinking from spendy brand awareness to more nuanced messaging. Social media edutainment, paid AI search ads, and partnering with doctor and patient influencers can reach more relevant consumers and deliver higher ROI.
As AI search gains traction, Apple hints it won鈥檛 stay Google鈥檚 passive partner鈥攑otentially redrawing the future of search, ads, and browser dominance.