Retail media search ad spending propelled retail media ad spending to its current size. Now, more retail media networks are closing in on search feature parity, and advertisers are looking for ways to approach the critical channel.
Search ad spending will not be immune to the economic upheaval caused by the US tariff regime. But it will be less susceptible than other spending areas.
US advertisers will spend $25.9 billion on AI search ads in 2029鈥�13.6% of all search ad spending, up from just 0.7% in 2025, according to 蘑菇AV's May forecast.