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The new TV looks like YouTube: Forget old-school programming鈥擸ouTube鈥檚 Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.

The future of Super Bowl advertising is multi-platform: Brands are investing in second-screen engagement and digital-first campaigns to maximize impact beyond the game.

Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.

Real-time payments allow individuals and businesses to send and receive payments between bank accounts simultaneously. The process described below occurs instantaneously upon initiation.

This makes it a prime candidate for second-screen engagement, whether alongside gaming, streaming, or fandom-driven interaction. Protecting the community: Safety remains a top concern, especially amid public scrutiny.

Complicating the battle for attention, a significant portion of time spent with media occurs during multiscreen multitasking. Most adults will not actually spend over 12 hours of their day consuming media. Rather, the subset of time when they鈥檙e consuming two (or even three) types of media simultaneously adds up quickly under our methodology.

Complicating the battle for attention, a significant portion of time spent with media occurs during multiscreen multitasking. Most adults will not actually spend over 12 hours of their day consuming media. Rather, the subset of time when they鈥檙e consuming two (or even three) types of media simultaneously adds up quickly under our methodology.

Trifold phones create a hybrid space between smartphones and tablets鈥攚hich is prime real estate for immersive, multi-screen experiences that app developers and advertisers can benefit from.

The news: Distributed denial of service (DDoS) attacks鈥攚hich overwhelm a server or network with simultaneous traffic from multiple sources鈥攔ose 358% in volume YoY and 198% QoQ, nearly matching 2024鈥檚 full-year total in just three months. Cloudflare, a content delivery network (CDN) serving over 20% of global web traffic and 35% of the Fortune 500, blocked 20.5 million DDoS attacks in Q1 2025.

Stripe's multicurrency feature lets these firms hold multiple currency balances simultaneously鈥攈elping dodge costly FX fees. Big-time tie-ups: Nvidia transferred its cloud gaming service subscribers to Stripe鈥檚 platform in a record six weeks. PepsiCo is similarly shifting paper check payments between store managers and delivery drivers to Stripe.

Companies that experiment with both internal and customer-facing applications simultaneously will gain significant competitive advantages as these technologies reshape commerce. AI agents move beyond traditional automation. AI agents represent a significant evolution in digital automation.

That means financial institutions (FIs) that use genAI to supercharge their marketing might be creating content that better resonates with their target audience, while simultaneously improving the team鈥檚 efficiency and costs. But don鈥檛 forget to create a genAI roadmap before using this strategy.

Our take: Celeste AI stands out for how it purports to solve many commerce media problems simultaneously. While most GenAI tools focus on a single function like content creation or workflow automation, Celeste combines cross-channel intelligence, reporting automation, and optimization insights into one agent. Skai鈥檚 Celeste is part of a larger movement towards AI agents in business environments.

Yes, but: Burnout, unpredictable income, and increasing competition are simultaneously prompting many creators to seek more traditional jobs. (We predicted this in our Creator Economy Trends to Watch 2025 report). Agencies like Razorfish and Buttermilk have brought independent creators in-house as strategists, talent managers or content producers.

AppLovin was simultaneously in negotiations to acquire TikTok, with the Trump administration reportedly 鈥渇ully aware鈥� of AppLovin鈥檚 interest. Many others have been floated as contenders for a TikTok deal, with Oracle long considered the likeliest buyer and Microsoft appearing to show interest. Other names include MrBeast, Jesse Tinsley, and Tim Stokely.

YouTube is simultaneously giving viewers diverse viewing options, such as the new Premium Lite tier that offers ad-free viewing at a lower cost than traditional YouTube Premium. Who benefits? YouTube, creators, and brands all stand to benefit if rollout is effective.

The company is already looking to compete with other AI leaders by hinting at ads while Google simultaneously started testing ads in AI Mode. A dedicated platform would offer a direct user feedback loop, giving OpenAI immediate and authentic reactions to their AI outputs, which would help refine models more effectively.

President Donald Trump and TikTok are simultaneously offering reassurances that a deal will be inked in time. Amazon reportedly made the offer via a letter to Vice President JD Vance and Commerce Secretary Howard Lutnick鈥攖hough the Times reported that various people involved in the talks aren鈥檛 taking Amazon鈥檚 bid seriously.

The ability to make simultaneous bill payments, which neobank users say they love to do. The option to transfer from a chatbot to a live agent, which could signal chatbot fatigue. Click here to view our full forecast for Canada smartphone banking users.

Simultaneously, the company employs what they call a "chase program" to respond quickly to emerging trends. This approach allows them to test new styles in their direct-to-consumer (D2C) channels before potentially expanding successful items across their 50+ US stores and ecommerce platform. D'Arcy said this responsiveness helps them stay relevant while maintaining their core identity.

Employees are simultaneously encouraged to use AI for efficiency, while being warned about its limitations and inaccuracies. AI was incorrect in over 60% of news queries, with accuracy varying across platforms, according to a March study from the Columbia Journalism Review. "The news landscape is full of small players, scrapers...

Brands such as Target have faced backlash for promoting Black History Month collections while simultaneously stepping away from DEI commitments, Retail Brew notes. Social media users have called out the inconsistency, with hashtags like #BoycottTarget gaining traction. Target also pulled a Black History Month product after a TikTok user exposed misidentified historical figures.

With multiple simulcasts, expanded measurement methods, and increased second-screen engagement, the Super Bowl鈥檚 live sports dominance will continue to grow.

Sephora landed in fourth place by partnering with WNBA team The Golden State Valkyries while simultaneously taking the top spot among Gen Z teens in Piper Sandler's semi-annual Taking Stock with Teens survey. The beauty retailer's strategic alignment with women's sports comes as the WNBA experiences unprecedented growth in viewership and commercial appeal.