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The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Our analysis of the data for Malaysia, the Philippines, Singapore, Thailand, and Vietnam was written with AI assistance. Chart Overview by Country. India. Indonesia. Malaysia. Philippines. Singapore. In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan.

On the other hand, South Korea (91.6%), Hong Kong (90.3%), and Singapore (87.8%) have the highest online penetration rates. India ranks last in the region with just 54.8% penetration among its population, while China ranks near the middle of the pack with a 76.8% adoption rate. The countries with the fastest-growing number of connected users are the Philippines, India, Indonesia, and Vietnam.

In October 2024, OpenAI said it would open an office in Singapore—its second after Tokyo—as a regional hub to improve its access to training data and to ensure that its AI models represent the region’s diversity. The move could boost the AI startup scene in the region as well.

Outside the US, Samsung TV Plus continues to expand with programmatic support from Magnite in markets like Singapore, the Philippines, and Thailand. Our take: Addressability is the new battleground—and Samsung wants in.

Retail sales growth in Singapore slowed from 2.8% in 2023 to 1.9% in 2024, reaching $37.13 billion, while retail ecommerce sales growth slipped from -0.5% to -1.7% during the same period. However, a rebound is on the way in 2025, with retail and ecommerce sales growth at 2.1% and 2.4%, respectively. Retail sales in Japan set to rebound in 2025.

The survey was conducted in Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Singapore, Spain, South Africa, South Korea, United Arab Emirates (UAE), the UK, and the US, with approximately 1,000 respondents per country.

In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

Retail ecommerce sales growth in Southeast Asia—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—is projected to accelerate from 3.5% in 2023 to 8.0% in 2024. This is led by Indonesia, Thailand, and Singapore, where growth will increase to 5.0%, 14.0%, and 2.5%, respectively, this year. This is up from 1.6%, -3.0%, and -0.5%, respectively, in 2023.

Reforms to cross-border trade policies could prompt the Singapore-based ecommerce player to return to more international business-friendly markets, like Argentina and Peru, after retreating from much of the region in September 2022. Amazon will remain in Mercado Libre’s shadow in Argentina.

Thailand has the third-highest number of UHNWIs—people with assets over $30 million—in Southeast Asia, just behind Singapore and Indonesia. That cohort is expected to increase by 14.7% by 2028, according to property consulting firm Knight Frank.

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): This agreement includes Canada and 10 other countries: Australia, Brunei, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam. For Canada, a key benefit is access to the Japanese automotive market for parts and its consumer market for beef and pork exports.