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Gen Z defines social winners in Asia-Pacific: Snapchat slows in India while TikTok expands in Indonesia and Singapore.

Singapore is hinting at its own minimum-age mandate. The Asia-Pacific region’s strict social media rulings could set global precedents directly challenging the growth and expansion of TikTok, Meta, and Snap in growth markets.

On the other hand, South Korea (91.6%), Hong Kong (90.3%), and Singapore (87.8%) have the highest online penetration rates. India ranks last in the region with just 54.8% penetration among its population, while China ranks near the middle of the pack with a 76.8% adoption rate. The countries with the fastest-growing number of connected users are the Philippines, India, Indonesia, and Vietnam.

Even in tech-forward regions like Singapore and Taiwan, users appear to be cycling out of Facebook in favor of more tailored or entertainment-heavy platforms like iQIYI and Bilibili. Latin America—once a reliable engine of user growth—is slowing down. Economic pressures and fragmented usage patterns across many apps are making it harder for Facebook to hold attention.

Our analysis of the data for Malaysia, the Philippines, Singapore, Thailand, and Vietnam was written with AI assistance. Chart Overview by Country. India. Indonesia. Malaysia. Philippines. Singapore. In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan.

Retail sales growth in Singapore slowed from 2.8% in 2023 to 1.9% in 2024, reaching $37.13 billion, while retail ecommerce sales growth slipped from -0.5% to -1.7% during the same period. However, a rebound is on the way in 2025, with retail and ecommerce sales growth at 2.1% and 2.4%, respectively. Retail sales in Japan set to rebound in 2025.

In October 2024, OpenAI said it would open an office in Singapore—its second after Tokyo—as a regional hub to improve its access to training data and to ensure that its AI models represent the region’s diversity. The move could boost the AI startup scene in the region as well.

Outside the US, Samsung TV Plus continues to expand with programmatic support from Magnite in markets like Singapore, the Philippines, and Thailand. Our take: Addressability is the new battleground—and Samsung wants in.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP): This agreement includes Canada and 10 other countries: Australia, Brunei, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam. For Canada, a key benefit is access to the Japanese automotive market for parts and its consumer market for beef and pork exports.