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Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Brazil’s digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil’s digital advertising landscape in 2025.​

Latin America’s ad market will surpass $40 billion this year as it continues to defy economic uncertainty. Rebounds in Argentina and Chile, along with double-digit growth in retail and social media spending, will fuel momentum. Here are the latest trends you need to know.

Peru is Latin America’s fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

The news: Brazil’s Supreme Court ruled that social media platforms must be held accountable for illegal user-generated content (UGC), marking a major shift in digital regulation, per Reuters. Six of 11 justices backed fines for non-removal, putting the pressure on platforms to police their content. The decision to place accountability on platform owners could undermine the business and advertising strategies of Meta, YouTube, X, and TikTok. Key takeaway: When governments crack down on platforms, ad environments change fast. If Brazil’s ruling becomes the norm, social platforms may shift from open forums to tightly controlled spaces—risking user engagement, discoverability, algorithmic reach, and ad effectiveness.

India’s commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.