The Asia-Pacific retail ecommerce sector is both dynamic and volatile. While China and Japan are slowing, South Korea is growing rapidly, and emerging markets like Southeast Asia and India are showing robust growth and untapped potential.
Led by the Philippines and Thailand, retail and ecommerce are growing faster in Southeast Asia than Asia-Pacific overall. Southeast Asia retail ecommerce sales rebounded in 2024 with 13.4% growth, which will moderate to 9.9% in 2025. Total retail sales growth, after a similarly steep drop, will rebound to 6.1% in 2025.