蘑菇AV

The latest data on advertising, retail, and ecommerce sales in Spain reveals slowing growth in digital ad spending and untapped potential for social commerce.鈥�

The news: Magnite and Dentsu are expanding their partnership in the Europe, Middle East, and Africa (EMEA) region to streamline video and connected TV (CTV) capabilities, per a press release. The agreement will use Magnite鈥檚 SpringServe video platform across markets like the UK and Spain to support Dentsu鈥檚 programmatic CTV offering, Total TV. Our take: Magnite and Dentsu鈥檚 partnership marks a critical expansion, giving advertisers a better opportunity to deliver impactful, precise, and measurable video and CTV experiences at scale across key markets.

The news: Spain is investigating Novo Nordisk over a controversial obesity awareness ad campaign tied to its weight loss drugs. Our take: GLP-1 weight loss drugs are in demand, but drugmakers can鈥檛 afford any trust gaps with health systems and physicians in the competitive race for customers.