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This year, streaming services will finally earn more than traditional TV in subscription revenues.

Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

Tubi makes a play for NFL fans鈥� wallets: The ad-supported streaming service launched a shoppable experience that will feature curated storefronts that offer products related to the Super Bowl.

Streaming services are offering a multitude of bundles as they try to expand their ad-supported audiences.

CNN isn鈥檛 done with streaming: In a memo announcing layoffs, CEO Mark Thompson said a standalone streaming service is coming.

DirecTV wants a piece of the post-Venu streaming world: The pay TV provider is repositioning itself, but pricing could be a hurdle.

Connected TV (CTV) and streaming services will make new inroads this year to further capture audiences and enhance offerings to marketers. Precise measurement and predictable buys are giving those that opted out of linear TV the confidence to invest in streaming.

CNBC+ is the latest attempt to bring news networks into streaming: The streaming service will launch in early 2025 as Comcast prepares to separate linear, digital assets.

By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to 蘑菇AV鈥檚 forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.

By Q2 2025, Netflix and Max will be the only streaming services to have average CPMs higher than $30, per our September 2024 forecast.

Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.

Faced with booming media rights costs and legalized gambling, broadcasters, streaming services, and leagues are navigating how to stay innovative, remain profitable, and keep sports accessible for everyone. Media rights costs for major sports have surged dramatically, posing a significant challenge for traditional broadcasters like NBC and Disney.

Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.

Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.