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After experiencing a boom during the pandemic, the subscription frenzy has begun to fade as consumers grow weary of the Stitch Fixes and Blue Aprons of the world. Has the category lost its way? Or is there hope on the horizon? Let鈥檚 take a look.

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To survive the era of subscription fatigue, brands and retailers need to invest in models that bring customers value and convenience.

Wonder buys Grubhub for $650 million: The Marc Lore-owned company snapped up the delivery service at a steep discount, seeking to develop a meal-time super app.

Perishable food and beverages are a difficult fit with the D2C model, as several meal kit companies have recently discovered. Customers often cancel due to the challenge of routinely cooking fresh ingredients and the steep subscription price.

And how do you get people to come back to meal kits or restart growth in that sector? Sara Lebow:. Okay, so we are denying Sky's move at this time. Sorry, Sky. Congratulations, Wonder. Rachel, what is your move? Rachel Wolff:. So I want to boot Bath & Body off of the list.