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Foot traffic to Target declined for the tenth straight week, according to Placer.ai. Visits to Target fell 7.9% the week of March 31, per the latest data. Walmart鈥檚 foot traffic has also fallen for 10 consecutive weeks, while visits to Best Buy are down from a slight rise in mid-March.

The Ulta and Target partnership may not last: Ulta is pausing its expansion of Target shop-in-shops this year as it looks to 鈥渦nlock value鈥� from its existing locations.

Undisclosed bots targeting polarizing issues expose a glaring vulnerability鈥攖hreatening Reddit鈥檚 brand as a forum for real voices just as its ad ambitions expand.

Snapchat reimagines its Partner Program for SMBs: The changes will see the program split into two tiers, with features to help SMBs advertise.

Reddit courts SMBs with streamlined tools: A new Meta import feature and simplified setup options aim to reduce friction and boost campaign performance.

Target isn鈥檛 sitting still amid challenges: It鈥檚 bringing back Target Circle Week to boost sales and memberships now while planning 300 store openings over the next decade.

Meta鈥檚 new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.

40-day boycott makes Target a target: The company is already dealing with fallout from February鈥檚 economic blackout, and another boycott could spell trouble.

Target looks to add $15 billion in sales by 2030: However, 2025 is shaping up to be a tough year, as tariffs dampen discretionary demand and shoppers push back against its DEI policies.

Several weeks ago, Amazon announced Nova Act, an AI model that can search for products, add to cart, and make purchases on someone鈥檚 behalf without intervention. As AI agents like Nova Act become more popular, marketers will need to target not only people, but the machines operating on their behalf, using a strategy called machine-to-machine鈥攐r M2M鈥攎arketing.

Experts at Publicis鈥� HealthFront event recommend partnering with influencers who have smaller followings: Brands and marketers must assess key factors such as target audience, budget, and alignment with a company鈥檚 mission.

E.l.f. Beauty has built its brand on democratizing access to beauty products by maintaining affordability in an increasingly expensive market, as well as creating a company culture that values diversity and disruption. This prioritization of diversity stands out as other brands like Target and Walmart roll back diversity, equity, and inclusion initiatives.

Warby Parker joins forces with Target: The D2C eyewear brand will open five shop-in-shops as it doubles down on physical retail.

FCC targets DEI in mergers: New Chairman Brendan Carr warns companies to scale back DEI policies or face blocked acquisitions.

Amazon, Target, Walmart, and Wayfair launch spring sales: Retailers are likely to lean on tentpole events to drive cost-conscious shoppers to spend.